BERKLEY

High quality swivels as you can expect from McMahon. Exceptionally strong, brass plated swivels. Designed for smooth bait and lure action. Feature...

Integrated FlashDisc™ improves tracking stability and accuracy and gives the bait true balsa-like action without compromising on durability. FEATUR...

The Power Sardine is the perfect lure for seabass fishing from boat or shore. The weedless set up makes it perfect for fishing in or around snag...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

Integrated FlashDisc™ improves tracking stability and accuracy and gives the bait true balsa-like action without compromising on durability. FEATUR...

The Berkley sunglasses are available in 4 unique colors, so there is always a suitable model that fits your needs. All models are equipped with hig...

Berkley Fusion19 hooks are targeted to everyone, from the novice to the avid angler. The Baitholder is a multi-species hook that allows the angler ...

Wire-over-wire lock and stainless steel construction makes these snaps extra tough. Features Extra tough snaps Including smooth twisting swive...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

These ready to fish sand eels are loaded with strong PowerBait scent which will entice the fish to bite. The different sizes and colours will al...

Indispensable for fishing with the Carolina Rig and Texas rig! Features Perfect for Texas and Carolina rigging Casts far and precise No sharp ...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

Designed for fishing the Cherubashka rig Features Easy to use Perfect bait presenation Pack Qty: 5pcs

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put t...

Finally a pellet imitation that floats, boosted with Gulp! Alive formula. Rainbows will massively answer to its irresistible attraction. F...

Due to the magnetic Weight Ramp system, the Long Shot casts extremely far and accurate! Designed for fishing for strong and mean saltwater fish lik...

High quality ball bearing swivels as you can expect from McMahon. Smooth rotating ball bearing swivel helps reduce line twist. Features Ball b...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...