BERKLEY

Due to the magnetic Weight Ramp system, the Long Shot casts extremely far and accurate! Designed for fishing for strong and mean saltwater fish lik...

The URBN range or rods are made for the angler who doesn’t need platforms to fish from and over hanging trees as features, the concrete jungle is y...

The Trout Special Range of the Bullet Jerk has been specifically designed for trout fishing in fast flowing rivers. Weighted with tungsten for furt...

The Strider is a modern topwater combining the best of both walk-the-dog and a topwater! Casually striding from left to right, the Strider spits...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

Partly serrated corrosion resistant stainless-steel blades with an ergonomic co-molded handle design and adjustable lanyard create the ideal cuttin...

With the Berkley Digital Fish Scale angles can get precise measurements quickly and can store weight in memory. The Auto-Save function automaticall...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent an...

Berkley® Trilene® 100% Fluorocarbon is the extra tough version of professional grade fluorocarbons. This proven formula provides incredible shock s...

Berkley PowerBait Maggots/Pinkies/Nymphea are 100% realistic. They can be fished on their own or tipped off with the real thing, giving the perfect...

The improved version of a real worm, add the correct hook and weight and you will catch like never before. Great on weedless jigheads, specific we...

The Cherrywood rod series is one of the best known and most popular in the world. The reason: already for many years, this rod sets the benchmark f...

Berkley® Trilene® 100% Fluorocarbon is the extra tough version of professional grade fluorocarbons. This proven formula provides incredible shock s...

High quality ball bearing swivels as you can expect from McMahon. Smooth rotating ball bearing swivel helps reduce line twist. Features Ball b...

The Berkley Trout Dough Mold is the perfect tool for the avid trout angler! Comes with two different inserts; one for making a spoon shape and the ...

The new and improved Berkley Line Stripper boasts a more powerful motor to quickly remove old fishing line for re-spooling. FEATURES Strips 2lb-80...