Berkley

Measure your catches safely on the URBN measure mat! Easy to roll up, to clean and to pack down for ease of transport. Fish up to 100cm can be prec...

Finished in bespoke URBN Camo these are perfectly at home amongst the concrete jungle you'll find yourself in when going URBN. Splash proof designs...

Finished in bespoke URBN Camo these are perfectly at home amongst the concrete jungle you'll find yourself in when going URBN. Splash proof designs...

Berkley® Whiplash® 8 is a legendary line that is well known for being one of the strongest braids on the market! It’s a perfectly braided 8 carrier...

Berkley® x5 Braid is a conventional braid using 100% PE fibers. 4-stranded braids are popular and Berkley® x5 takes it to another level by adding a...

  Berkley® x9 Braid is a conventional braid using 100% PE fibers. 8-stranded braids are popular and Berkley® x9 takes it to another level by adding...

The Berkley Zilla Glider is an easy-to-fish glide bait with a beautiful flanking action when steadily retrieved. Give it some jerks and pauses to c...

The Berkley Zilla Jointed Glider is an easy-to-fish glide bait with an aggressive S-shaped swimming action when steadily retrieved. Give it some je...

The ZILLA® concept from BERKLEY is all about pike fishing. These pike rods are designed by fanatic predator anglers and cover a wide range of appli...

The Zilla Swim is a 4-piece swimbait with an extremely natural and subtle action. On slow and fast retrieves it swims in a beautiful S-curve. Use t...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put t...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

Wire-over-wire lock and stainless steel construction makes these snaps extra tough. Features Extra tough snaps Including smooth twisting swive...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

High quality ball bearing swivels as you can expect from McMahon. Smooth rotating ball bearing swivel helps reduce line twist. Features Ball b...