LURES & SPINNERS

The Iconic stickbait, the Freestyler is back! Twitch it, tap it, jerk it – straight vind it – simply Freestyle! The freestyler is a super effective...

A great hybrid lure, with a superb kicking frantic action, with the paddle tail and a crazy glide action with the mini curl tail. The two tie point...

Jointed Tormentor is the ultimate version of the one of the most famous hard baits in the world. This jointed lure combines the irreplaceable torme...

McHybrid is an effective and unique hybrid lure where two worlds meet in one, soft and hard at the same time. The first lipless crank with a soft p...

This unique, long-casting hard lure is based on a 3D scan of a real roach and features an amazingly realistic action, with subtle tail pulsing and ...

The Iconic 3D Line Thru Trout just got even better! Based on a scan of a real trout, we have added even more details to the fins and a chin ring un...

The Zilla Swim is a 4-piece swimbait with an extremely natural and subtle action. On slow and fast retrieves it swims in a beautiful S-curve. Use t...

Introducing a soft glide bait, the Berkley Nessie will take an advanced tool / technique and open the door for entry level anglers while simultaneo...

We are extremely proud and excited to launch the Ricky The Roach Inline! Setting a higher standard within lure design and technology, at the tim...

Ultra realism is achieved with the combination of detailed Photo Chrome print and strike-provoking scent on this lure. The details are so lifelike ...

Based on a 3D scan of a real baby pike with perfect details, Photo Chrome skin print and added DNA scent. Small jack pikes are the favorite prey fo...

Ready to fish straight out of the packet, the BullTeez Curltail R2F makes fishing this incredible lure easier than ever. Can be fished at any sp...

Deviate from the norm and get bites that no one else is getting with the versatile and super-effective sliding Deviator Swim. It swims with an incr...

The Berkley Zilla Jointed Glider is an easy-to-fish glide bait with an aggressive S-shaped swimming action when steadily retrieved. Give it some je...

The original Westin Swim Glidebait is a well established favorite amongst the pro guides, who are confident that all of their clients can easily...

The legendary BullTeez has won several competitions and has been proven to catch fish when all else fails. The big shad tail in combination with...

The Savage Gear 4Play is based on the Body of a Herring but perfectly imitates many prey fish! The triple joint design makes the lure swim very rea...

The RTF (Ready to Fish) Roach is based on the scan of a real roach, with super realistic details and features Photo Chrome skin print and added DNA...

The Iconic 3D Line Pulse tail Trout just got even better! Based on a scan of a real trout, we have added even more details to the fins and a chin r...

The Berkley Zilla Glider is an easy-to-fish glide bait with a beautiful flanking action when steadily retrieved. Give it some jerks and pauses to c...

Cull up with the Berkley PowerBait® CullShad Shallow. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing p...