LURES & SPINNERS

The Iconic stickbait, the Freestyler is back! Twitch it, tap it, jerk it – straight vind it – simply Freestyle! The freestyler is a super effective...

A great hybrid lure, with a superb kicking frantic action, with the paddle tail and a crazy glide action with the mini curl tail. The two tie point...

McHybrid is an effective and unique hybrid lure where two worlds meet in one, soft and hard at the same time. The first lipless crank with a soft p...

Ultra realism is achieved with the combination of detailed Photo Chrome print and strike-provoking scent on this lure. The details are so lifelike ...

The Iconic 3D Line Thru Trout just got even better! Based on a scan of a real trout, we have added even more details to the fins and a chin ring un...

Introducing a soft glide bait, the Berkley Nessie will take an advanced tool / technique and open the door for entry level anglers while simultaneo...

The humble roach is one of the most important prey for many freshwater predator fish around the world, and we have studied in detail the behaviour,...

Cull up with the Berkley PowerBait® CullShad Shallow. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing p...

Ready to fish straight out of the packet, the BullTeez Curltail R2F makes fishing this incredible lure easier than ever. Can be fished at any sp...

This unique, long-casting hard lure is based on a 3D scan of a real roach and features an amazingly realistic action, with subtle tail pulsing and ...

Based on a 3D scan of a real herring, this lure features a specially designed ABS body that swims with a super seductive and provoking action, enha...

The RTF (Ready to Fish) Roach is based on the scan of a real roach, with super realistic details and features Photo Chrome skin print and added DNA...

The original Westin Swim Glidebait is a well established favorite amongst the pro guides, who are confident that all of their clients can easily...

A super realistic Baby Pike imitation loaded with innovative features! Unparalleled 3D Scanned details will fool even the most vary predator fish a...

The Berkley Zilla Jointed Glider is an easy-to-fish glide bait with an aggressive S-shaped swimming action when steadily retrieved. Give it some je...

Based on a 3D scan of a real baby pike with perfect details, Photo Chrome skin print and added DNA scent – this lure will fool you, let alone the f...

The Savage Gear 4Play is based on the Body of a Herring but perfectly imitates many prey fish! The triple joint design makes the lure swim very rea...

Deviate from the norm and get bites that no one else is getting with the versatile and super-effective sliding Deviator Swim. It swims with an incr...

We are extremely proud and excited to launch the Ricky The Roach Inline! Setting a higher standard within lure design and technology, at the tim...

The Swim Tail is a stunning new variant of the legendary Swim lure. Based upon the 12cm Original Swim, the clever screw attachment enables the t...

The Iconic 3D Line Pulse tail Trout just got even better! Based on a scan of a real trout, we have added even more details to the fins and a chin r...

The legendary BullTeez has won several competitions and has been proven to catch fish when all else fails. The big shad tail in combination with...

A highly realistic topwater duckling imitation lure loaded with innovative features. The 3D scanned details will fool even the most cautious predat...