Products

The Abu Garcia Smoke Dust is high quality sawdust that is specially made for use with the Abu Garcia Smoker and adds great flavour to your catch.Th...

Very warm beanie, developed for the coldest fishing days. FEATURES Very warm beanie Leather patch logo One size fits all

Thin and wide like knife, while still having great castability. The attractive fluttering action of the Blixx will show at both low and high retrie...

The Piil definitely does justice to it's name; it casts like a dream! We have tried our best to make this bait run smooth and straight, but still h...

This small kit consists of the perfect size trebles and single hooks for our SÖLV lures, as well as beads in different colours. All hooks are equip...

The SPIRR is made for thos difficult conditions where you need to get out far, where there's waves, where you need to fish at high speed. The asyme...

McHybrid is an effective and unique hybrid lure where two worlds meet in one, soft and hard at the same time. The first lipless crank with a soft p...

The McPrey has been designed to fish on both light and heavy jigheads. Jig it on the bottom for zander and perch or spin it midwater to target pike...

Toby saw its light of day as early as 1956 and has been one of the best selling lures in the world. It was so successful and attractive, that for a...

Toby saw its light of day as early as 1956 and has been one of the best selling lures in the world. It was so successful and attractive, that for a...

The Toby Lure saw its light of day as early as 1956 and has been one of the best selling lures in the world. It was so successful and attractive, t...

Available from 50mm. to 110mm. Trout, perch, salmon, pike, zander and bass have all fallen to this seductive charms. There is Tormentor to suit all...

Jointed Tormentor is the ultimate version of the one of the most famous hard baits in the world. This jointed lure combines the irreplaceable torme...

The Tormentor rods are a new series of rods in the Abu range. Thin, moderate-fast actioned and available in travel sizes. Ideal rod for all round s...

The TORMENTOR rod series are designed to be affordable, reliable and widely applicable. These spinning rods can be used in many different circumsta...

Handy double-sided utility box. Brilliant for storage of all "bits" and lures. FEATURES Strong material Flexible index Jig proof Rugged S...

The Venturi rod series is a versatile series of spinning and casting rods, ideal for allround spinning and lure fishing. The blanks are strong, lig...

VERITAS SENSI-S is a rod series which is designed for light / ultra light lure fishing. The 30T carbon rod blanks with solid carbon tips are super ...

*ONLINE EXCLUSIVE* ZENON® is a new level of super premium spinning reels, designed to be the LIGHTEST in the world. Low inertia, silent rotation ro...