SHOP BY BRAND

The AEON Fly Reel combines timeless design with modern innovation and a state of the art drag system. It is a perfect fusion of beauty, durability,...

Mother Nature has her ways of testing our priorities. Biting bugs will challenge the resolve of the even the most dedicated angler. Keep those anno...

The TORMENTOR rod series are designed to be affordable, reliable and widely applicable. These spinning rods can be used in many different circumsta...

These NEW IP67 Rated Xtreme boxes have been made for us in Italy. Dustproof and Waterproof, these are sure to be a big hit with the Predator and Sa...

When temperatures drop the M’s Highline Hoody keeps it toasty with a waffled knit that cuts the chill out of cold-weather fishing. Waffle knit fac...

A great bobbin disappears in that a tyer can spend their time at the vise thinking about everything else. The Ergo All Purpose Bobbin is comfortabl...

Durable paracord construction. Featuring 5 x Nite Ize S-biner attachments. Adjustable length.

RIO'S TECHNICAL EURO NYMPH LEADER has been designed for the ultimate in performance when fishing any of the European nymphing techniques. The extra...

Hero Still 120 is a powerful and easy to cast range of fly lines for stillwater fishing. The head is 12 metres long with a smooth user-friendly tap...

The Pike & Musky leaders are an ultra-stiff nylon leader attached to a tough, bite resistant knottable wire shock tippet or stealthy fluoro con...

BEAST is the number one sub brand for avid pike anglers. After BEAST X and BEAST PRO, BEAST is the third and lowest level price point for high qual...

The Guideline Tactical Headover is a highly versatile garment that provides protection and comfort in various weather conditions. Made of 100% ...

Measure your catches safely on the URBN measure mat! Easy to roll up, to clean and to pack down for ease of transport. Fish up to 100cm can be prec...

Corrosion resistant carbon steel jaws with an ergonomic co-molded handle design and adjustable lanyard create ideal pliers for managing your catch,...

The strongest lip gripper in the range comes with a rotating head and a ruler. Corrosion resistant stainless steel body Positive locking jaw actio...

Finished in bespoke URBN Camo these are perfectly at home amongst the concrete jungle you'll find yourself in when going URBN. Splash proof designs...

The Averon's lightweight yet durable design has been carefully crafted to blend performance, fishability and long term reliability into a stylish l...

For over 135 years, Hardy has been crafting and refining the 'Perfect' reel. Never content, our engineers are consistently striving for enhancement...

Hero Still 120 is a powerful and easy to cast range of fly lines for stillwater fishing. The head is 12 metres long with a smooth user-friendly tap...

Hero Still 120 is a powerful and easy to cast range of fly lines for stillwater fishing. The head is 12 metres long with a smooth user-friendly tap...

The Single Haul Small Fit Trucker brings together casual trucker style with a downsized low-crown aesthetic that pairs perfectly with your distinct...

Partly serrated corrosion resistant stainless-steel blades with an ergonomic co-molded handle design and adjustable lanyard create the ideal cuttin...