SHOP BY BRAND

Jointed Tormentor is the ultimate version of the one of the most famous hard baits in the world. This jointed lure combines the irreplaceable torme...

McHybrid is an effective and unique hybrid lure where two worlds meet in one, soft and hard at the same time. The first lipless crank with a soft p...

Introducing a soft glide bait, the Berkley Nessie will take an advanced tool / technique and open the door for entry level anglers while simultaneo...

The Zilla Swim is a 4-piece swimbait with an extremely natural and subtle action. On slow and fast retrieves it swims in a beautiful S-curve. Use t...

Cull up with the Berkley PowerBait® CullShad Shallow. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing p...

The Berkley Zilla Jointed Glider is an easy-to-fish glide bait with an aggressive S-shaped swimming action when steadily retrieved. Give it some je...

The Berkley Zilla Glider is an easy-to-fish glide bait with a beautiful flanking action when steadily retrieved. Give it some jerks and pauses to c...

McTracer is an easy gliding and swimming search bait that can be fished in countless ways. With it’s movement and rattles, McTracer leaves a trace ...