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The Zilla Swim is a 4-piece swimbait with an extremely natural and subtle action. On slow and fast retrieves it swims in a beautiful S-curve. Use t...

McHybrid is an effective and unique hybrid lure where two worlds meet in one, soft and hard at the same time. The first lipless crank with a soft p...

The Zilla Tailswinger is not only the first jointed tailbait on the market, but also the most versatile pike bait on the planet! With 3 different t...

Jointed Tormentor is the ultimate version of the one of the most famous hard baits in the world. This jointed lure combines the irreplaceable torme...

The McPrey has been designed to fish on both light and heavy jigheads. Jig it on the bottom for zander and perch or spin it midwater to target pike...

The bulky silhouette makes it stand out against the backlit surface and creates a lot of movement in the water. A great bait for casting and trolli...