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These ready to fish sand eels are loaded with strong PowerBait scent which will entice the fish to bite. The different sizes and colours will allow...

Due to the magnetic Weight Ramp system, the Long Shot casts extremely far and accurate! Designed for fishing for strong and mean saltwater fish lik...

The Strider is a modern topwater combining the best of both walk-the-dog and a topwater! Casually striding from left to right, the Strider spits...

Measure your catches safely on the URBN measure mat! Easy to roll up, to clean and to pack down for ease of transport. Fish up to 100cm can be prec...

The Zilla Swim is a 4-piece swimbait with an extremely natural and subtle action. On slow and fast retrieves it swims in a beautiful S-curve. Use t...

Partly serrated corrosion resistant stainless-steel blades with an ergonomic co-molded handle design and adjustable lanyard create the ideal cuttin...

The Trout Special Range of the Bullet Jerk has been specifically designed for trout fishing in fast flowing rivers. Weighted with tungsten for furt...

The highly anticipated down sizer to the Stunna 112! The Stunna 100 is the perfect twitch bait for all European twitchbait applications. From slow ...

The Zilla Tailswinger is not only the first jointed tailbait on the market, but also the most versatile pike bait on the planet! With 3 different t...

Corrosion resistant carbon steel jaws with an ergonomic co-molded handle design and adjustable lanyard create ideal pliers for managing your catch,...

Corrosion resistant carbon steel jaws with an ergonomic co-molded handle design and adjustable lanyard create ideal pliers for managing your catch,...

Perfect for fishing trout, perch and asp but also a great lure for zander, small pike and even light saltwater fishing. You can fish the Bullet Jer...

Corrosion resistant carbon steel jaws with an ergonomic co-molded handle design and adjustable lanyard create ideal pliers for managing your catch....