Products

McHybrid is an effective and unique hybrid lure where two worlds meet in one, soft and hard at the same time. The first lipless crank with a soft p...

McTracer is an easy gliding and swimming search bait that can be fished in countless ways. With it’s movement and rattles, McTracer leaves a trace ...

Jointed Tormentor is the ultimate version of the one of the most famous hard baits in the world. This jointed lure combines the irreplaceable torme...

Cull up with the Berkley PowerBait® CullShad Shallow. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing p...

Introducing a soft glide bait, the Berkley Nessie will take an advanced tool / technique and open the door for entry level anglers while simultaneo...

The Berkley Zilla Glider is an easy-to-fish glide bait with a beautiful flanking action when steadily retrieved. Give it some jerks and pauses to c...

The Berkley Zilla Jointed Glider is an easy-to-fish glide bait with an aggressive S-shaped swimming action when steadily retrieved. Give it some je...

The Zilla Swim is a 4-piece swimbait with an extremely natural and subtle action. On slow and fast retrieves it swims in a beautiful S-curve. Use t...

This unique, long-casting hard lure is based on a 3D scan of a real roach and features an amazingly realistic action, with subtle tail pulsing and ...

A super realistic Baby Pike imitation loaded with innovative features! Unparalleled 3D Scanned details will fool even the most vary predator fish a...

The Iconic 3D Line Pulse tail Trout just got even better! Based on a scan of a real trout, we have added even more details to the fins and a chin r...

The Iconic 3D Line Thru Trout just got even better! Based on a scan of a real trout, we have added even more details to the fins and a chin ring un...

Based on a 3D scan of a real baby pike with perfect details, Photo Chrome skin print and added DNA scent – this lure will fool you, let alone the f...

The Pulse Tail Roach is based on the scan of a real roach, with super realistic details. The pulse tail delivers a subtle yet ultra-realistic actio...

The RTF (Ready to Fish) Roach is based on the scan of a real roach, with super realistic details and features Photo Chrome skin print and added DNA...

The RTF (Ready to Fish) Roach is based on the scan of a real roach, with super realistic details and features Photo Chrome skin print and added DNA...

A highly realistic topwater duckling imitation lure loaded with innovative features. The 3D scanned details will fool even the most cautious predat...

Ultra realism is achieved with the combination of detailed Photo Chrome print and strike-provoking scent on this lure. The details are so lifelike ...

Based on a 3D scan of a real baby pike with perfect details, Photo Chrome skin print and added DNA scent. Small jack pikes are the favorite prey fo...

The Savage Gear 4Play is based on the Body of a Herring but perfectly imitates many prey fish! The triple joint design makes the lure swim very rea...

Deviate from the norm and get bites that no one else is getting with the versatile and super-effective sliding Deviator Swim. It swims with an incr...