Products

The bulky silhouette makes it stand out against the backlit surface and creates a lot of movement in the water. A great bait for casting and trolli...

McHybrid is an effective and unique hybrid lure where two worlds meet in one, soft and hard at the same time. The first lipless crank with a soft p...

The McPrey has been designed to fish on both light and heavy jigheads. Jig it on the bottom for zander and perch or spin it midwater to target pike...

The Zilla Swim is a 4-piece swimbait with an extremely natural and subtle action. On slow and fast retrieves it swims in a beautiful S-curve. Use t...

The Zilla Tailswinger is not only the first jointed tailbait on the market, but also the most versatile pike bait on the planet! With 3 different t...

This unique, long-casting hard lure is based on a 3D scan of a real roach and features an amazingly realistic action, with subtle tail pulsing and ...

The Pulse Tail Roach is based on the scan of a real roach, with super realistic details. The pulse tail delivers a subtle yet ultra-realistic actio...

Based on the scan of a real white fish, this loose body paddle tail lure features immaculate details and a fantastic rolling and kicking action. Th...

The humble roach is one of the most important prey for many freshwater predator fish around the world, and we have studied in detail the behaviour,...

With incredibly detailed Photo Chrome skin print and a strike enticing scent, we have created the 4th dimension with our 4D Line Thru trout. This l...

Based on a 3D scan of a real baby pike with perfect details, Photo Chrome skin print and added DNA scent. Small jack pikes are the favorite prey fo...

Based on a scan of a real trout, this lure is incredibly lifelike with amazing details. the pulse tail delivers a subtle yet ultra-realistic action...

Based on a 3D Scan of a real perch with perfect details and Photo Chrome skin print and added DNA scent! The perch is in periods the main prey for ...

We’ve created the 4th dimension with the combination of our detailed Photo Chrome skin print and strike-provoking scent on this lure. The details a...

Based on a 3D scan of a real herring, this lure features a specially designed ABS body that swims with a super seductive and provoking action, enha...

The Iconic stickbait, the Freestyler is back! Twitch it, tap it, jerk it – straight vind it – simply Freestyle! The freestyler is a super effective...