Products

McHybrid is an effective and unique hybrid lure where two worlds meet in one, soft and hard at the same time. The first lipless crank with a soft p...

McTracer is an easy gliding and swimming search bait that can be fished in countless ways. With it’s movement and rattles, McTracer leaves a trace ...

Toby saw its light of day as early as 1956 and has been one of the best selling lures in the world. It was so successful and attractive, that for a...

Toby saw its light of day as early as 1956 and has been one of the best selling lures in the world. It was so successful and attractive, that for a...

The Toby Lure saw its light of day as early as 1956 and has been one of the best selling lures in the world. It was so successful and attractive, t...

Available from 50mm. to 110mm. Trout, perch, salmon, pike, zander and bass have all fallen to this seductive charms. There is Tormentor to suit all...

Jointed Tormentor is the ultimate version of the one of the most famous hard baits in the world. This jointed lure combines the irreplaceable torme...

Handy double-sided utility box. Brilliant for storage of all "bits" and lures. FEATURES Strong material Flexible index Jig proof Rugged S...

Corrosion resistant carbon steel jaws with an ergonomic co-molded handle design and adjustable lanyard create ideal pliers for managing your catch....

Make changing trebles and other components with split rings easier with the corrosion resistant carbon steel split ring pliers. Carbon Steel Jaws ...

Corrosion resistant carbon steel jaws with an ergonomic co-molded handle design and adjustable lanyard create ideal pliers for managing your catch,...

Corrosion resistant carbon steel jaws with an ergonomic co-molded handle design and adjustable lanyard create ideal pliers for managing your catch,...

Perfect for fishing trout, perch and asp but also a great lure for zander, small pike and even light saltwater fishing. You can fish the Bullet Jer...

The Trout Special Range (TSR) of the Bullet Jerk has been specifically designed for trout fishing in fast flowing rivers. Weighted with tungsten fo...

Due to the magnetic Weight Ramp system, the Long Shot casts extremely far and accurate! Designed for fishing for strong and mean saltwater fish lik...

The Strider is a modern topwater combining the best of both walk-the-dog and a topwater! Casually striding from left to right, the Strider spits...

The highly anticipated down sizer to the Stunna 112! The Stunna 100 is the perfect twitch bait for all European twitchbait applications. From slow ...

Cull up with the Berkley PowerBait® CullShad Shallow. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing p...